Forty-one people took part in a ‘giving flash mob’ in Leicester city centre on Saturday 22 February to boost the Give Leicester campaign raising money for the One Roof Winter Night Shelter.
The group – who together contributed £123 to the campaign – are all part of the team at Beautiful Pubs Collective, who operate three venues in Leicester city centre: Knight and Garter, Rutland and Derby and King Richard III.
Beautiful Pubs Collective Founder, Sam Hagger, came up with the idea of the giving flash mob: “I heard about the Give Leicester campaign and wanted to get involved in some way. As a local business, we care about Leicester and the community we operate in, and this is a great way to help those who need it most. Our team were keen to get involved and do their bit, too. I’d encourage other businesses to do the same – it only takes a few minutes and will make a real difference to people’s lives.”
Simon Jenner, Director of BID Leicester, said, “We welcome this generous move by Sam and the team at the Beautiful Pubs Collective, showing that businesses in the city centre care about Leicester and the most vulnerable people on our streets. Since the Give Leicester campaign launched, £7344 has been raised through public taps on giving points, demonstrating the huge generosity of the people of Leicester. It would be great if other businesses followed their lead and supported the campaign.”